Sustainability first
Eco-labelled formulations, ultra-concentrates and reusable systems are at the core of every product we develop.
Our team
The people behind Iduna
Founded in Denmark and family-owned from day one, Iduna combines decades of cleaning expertise with a commitment to sustainable, eco-labelled products. Our team works closely with customers across healthcare, food production, hospitality and industry to deliver solutions that perform.
What we stand for
Uncompromising quality
Every product is tested for real-world performance — independently verified through Nordic Swan, EU Ecolabel and Asthma & Allergy certifications.
Close customer partnership
We work hand in hand with our customers, providing advice, training and tailored systems — not just products on a shelf.
Danish craftsmanship
Developed and produced in Birkerød, Denmark, by a team that knows our products inside out — passion and expertise in every bottle.
Meet the team
Get to know the people behind Iduna. Personal photos are on the way — until then, feel free to reach out to us directly.
Frederic Bourbon
Chemical Engineer
Per Lund-Hansen
Warehouse
Mosharaf Hossain
Warehouse
Gry Agnethe Jensen
Production
Susanne Koch Pedersen
Production
Albert Khuchiev
Production
Gürol Bostanci
Production
Stephan Heller
Production
Claus Økær Holdt Hansen
Production
Johan Cedeno Andersen
Production
Mykyta Kolomiiets
Production
Carlos Aveiro
Production
John Birch Nielsen
Technical Department
Maryna Odintsova
Technical Department
Niels Henrik Skakke
Technical Department
Want to know more?
Get in touch — our team is happy to advise on products, dosing systems or sustainability documentation tailored to your environment.